October 1, 2022 |
The Wine Club
Wine Clubs... most commercial wineries now have one, and they offer a great way to get direct access to your favorite wines. Each is somewhat unique in structure and how they operate, but all are one of the most important connections between the winery and the consumer. It opens a portal with access to exclusive limited production wines and special offers.
In its most rudimentary form, a wine club is a subscription service. By signing up to a wine club, you are striking an agreement to receive wines on a regular basis from your preferred producer, and in return you will enjoy certain priviliges for your loyal support. One such benefit, is at least 20% off on your wine purchases, and special discount opportunities that are tailored specifically to club members. You will also receive access to the most limited production wines on a first come first served basis, with special selections sometimes being as little at 25 cases (one barrel) of something truly unique.
At Ektimo winery, there are multiple levels of club membership to choose from, with the same benefits extended to all members. Entry level is at 2 bottles every three months, processing in February, May, August and November. There is a choice of either Reds and Whites, or Red wines only. There is also the choice of picking up the wine in person from the winery and avoiding any shipping charges, or having the wines shipped where the wine packages will be fulfilled by a third party (shipping charged at cost) and delivered to your doorstep where a signature will be required to receive the wines. If 2 bottles every three months will not satisfy your thirst, you can choose 4 bottles, 6 bottles, 12 bottles or more depending on your preference, you are only limited by your preference.
An alternate level created specifically with particular states in mind, where the extreme heat of summer or the harsh cold of winter may cause delivery problems, we offer a bi-annual club at 6 bottles, 9 bottles or 12 bottles twice a year shipped in the generally most temperate months of April and October.
One not so common option that we offer at Ektimo, is that as a member you can customize your club packages, and configure them to your specific preference at any time. So if you find that one particular wine strikes your fancy, as long as you request it, that can be your club allocation.
Prior to processing the wine club, a courtesy email is sent to all members outlining the specific selections at that time. Wine club allocations are chosen on a variety of factors. It may be focused on the newest, previously unreleased wines. It may be recent award winning wines, or sometimes a vintage wine that is in its prime and a limited quantity remains. The email details the planned packages, and includes an invitation to customize should one choose to do so.
We then assume that if our members send no response, they are happy to be receiving the wines detailed in the message, and those are processed to the corresponding memberships. Anyone sending a reply with requests for specific wines, those are substituted and become the current club package.
Ultimately, as long as club members are interactive they can tailor the club wines to be precisely what they want. There are also various other benefits. Aside from the standard club discounts, we occasionally share some special offers where club members get additional discounts, up to 50% off!! You get complimentary tastings at the winery for you and your guests when you visit, you get first access to our extremely limited production wines, as well as our most profound gratitude.
Additionally, on select days during the year, we are members of the "Taste 116" association and we present wine club appreciation events where, if you are a member at Ektimo you are also extended club membership privileges at the other association wineries. A nice little perk